Interior and exterior signage and wayfinding is being programmed for an existing casino and new 300-room, 20,000 SF hotel, across a five-acre site in Hanover.
In collaboration with HKS Architects, my current team at Selbert Perkins Design is working on the development of the new U.S. Bank Stadium for the Minnesota Vikings, including all of the wayfinding & signage.
A color system based on the Viking’s striking gold & purple splits the stadium down the center to compartmentalize sections and make navigation more intuitive.
Custom iconography that mimics the angular walls of the interior architecture also features a whimsical viking & gjallarhorn.
Exterior monument signs inspired by the angled walls and faceted plan es of the stadium’s interior
The north and south sides of the stadium are denoted by purple or gold numbers/markers
Wrapped around exposed concrete columns, the signage feels integrated and intentional in the space
Exterior rendring depicting the U.S. Bank Stadium on opening day
As Southern California’s premier fashion destination, the Beverly Center redevelopment is a collaboration with Taubman and team of architects, landscape architects, lighting designers, general contractors and fabricators.
SPD developed the new logo, print communications, public monuments, tenant standards, storytelling programs, site-wide signage + wayfinding, and provided consultation for the art program.
Taking a sculptural approach to the environmental work in this project, the desired affect is to update the structure’s dated exterior architecture and bring a modern, clean design to the interior.
Muted, yet highly saturated colors are assigned to each level of the parking garage for easy wayfinding in the large, oddly shaped spaces. Polished stainless steel is accented by charcoal grey and a clean pantone white in the retail spaces to highlight the architecture andyet not overpower the tenants.
A system of custom iconography was developed to accent the new logo and simplify wayfinding
Regulatory, ADA compliant, directional & tenant signage had to be meticulously programmed throughout the entire building. Signs in public spaces are adorned with a custom-routed graphic pattern and accented with polished stainless steel.
The building’s identity is made modern by replacing the dated typeface with geometric San-serif Futura. Horizontal & stacked layouts give the identity a new breadth of possibilities.
Formerly known as “the Gallery”, The Fashion Outlets of Philadelphia is the redevelopment of an outdated mall in the heart of downtown Philly. Spanning three city blocks, this redevelopment represents the future of outlet retailing.
I am currently working on redesigning the interior and exterior signage - this includes a comprehensive re-imagining of the wayfinding throughout the mall, the concourse connected to the subway, and the exterior retail spaces which integrate into its urban surrounding. architecture & integrated signage along the blvds surrounding the mall
A stacked logo allows for use in restricted spaces where the horizontal will not fit
Custom set of iconography & arrows refined & tied together by a stylistic halo that mimics the logo.
Wide, pedestrian friendly corridors invite shoppers to explore all sides of the mall - creating more opportunies for tenants to showcase their merchandise
Large building identity and even larger LED screens, angled out from the building, draw the eyes of pedestrian up & inward
Conceptual Renderings ranging from freehand to computer-aided.
Conceptualized, designed and produced the graphics for a 400+ luxe country garden wedding which took place at the family's private estate in Barrington Hills, IL. A nautical navy + white stripped reception tent, along with signature details, set the tone for a majestic ceremony.
Custom monogram and patterns on pillows, tents, bar fronts, lampshades, and dance floor.
I produce digital and print media for Chicago's first and longest-running music podcast and podcast network.
Custom logos, stylized photography and specialized decorations for a boy's Super Bowl themed Bar Mitzvah.
A mock set-up of the bar front & table centerpieces give the guest an idea of their scale and impact
Mariano's South Loop Grand Opening
Custom invites and RSVP's for a one-of-a-kind grand opening reception at Mariano's South Loop location. A cocktail affair inspired by The Great Gatsby was attended by the city's Mayor, Rahm Emanuel, who lead the evening's ribbon-cutting ceremony.
A series of advertisements (postcards and email blasts) for HomeFinder.com's Annual Sweepstakes.
Branding and Art Direction
Various work on branding & logo design for Chicago-based companies.
A series of portraits and self-portraits utilizing the style of 8-bit and low poly art.