danyelle sage
art director + designer living in Chicago, IL
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Artistry Spring Pop-up

The objective of the Artistry Spring pop-up was to develop a unique, fun, exciting and engaging experience that clearly demonstrated the vibe of the Artistry Studio brand and its first collection, NYC Edition.

Additional considerations were standard expo space/footprint within the ArtistryTM area at regional experiences (Anaheim and Phoenix initially), re-usable, repeatable from collection to collection (cost efficient and easy to update with each new collection), labor-conscious set-up/tear-down, and components that pack and ship well.