As Southern California’s premier fashion destination, the Beverly Center redevelopment is a collaboration with Taubman and team of architects, landscape architects, lighting designers, general contractors and fabricators.
I worked with SPD to develop new branding (logo, print communications, public monuments, tenant standards, storytelling programs, site-wide signage/wayfinding) and provided consultation for the art program.
My role in this project also included acting as the BIM coordinator to the architects and engineers. I completed the signage location plan and placement of 3d realistic model of all signs through out the retail space, private space, parking garage, and public spaces.
Muted, yet highly saturated colors are assigned to each level of the parking garage for easy wayfinding in the large, oddly shaped spaces. Polished stainless steel is accented by charcoal grey and a clean pantone white in the retail spaces to highlight the architecture andyet not overpower the tenants.
A system of custom iconography was developed to accent the new logo and simplify wayfinding
Regulatory, ADA compliant, directional & tenant signage had to be meticulously programmed throughout the entire building. Signs in public spaces are adorned with a custom-routed graphic pattern and accented with polished stainless steel.
The building’s identity is made modern by replacing the dated typeface with geometric San-serif Futura. Horizontal & stacked layouts give the identity a new breadth of possibilities.