danyelle sage
art director + designer living in Chicago, IL
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Fashion Outlets

Formerly known as “the Gallery”, The Fashion Outlets of Philadelphia is the redevelopment of an outdated mall in the heart of downtown Philly. Spanning three city blocks, this redevelopment represents the future of outlet retailing. 

I worked on redesigning the interior and exterior signage - this includes a comprehensive re-imagining of the wayfinding throughout the mall, the concourse connected to the subway, and the exterior retail spaces which integrate into its urban surrounding. architecture & integrated signage along the blvds surrounding the mall.

All designs created in Adobe Illustrator; signage location plans created using AutoCAD.

Project Name: Fashion Outlets of Philadelphia at Market East

Client: 

Location: Philadelphia

Open Date: Summer 2018

Experiential Graphic Design Team: Selbert Perkins Design