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 A color system based on the Viking’s striking gold & purple splits the stadium down the center to compartmentalize sections and make navigation more intuitive. 
 Custom iconography that mimics the angular walls of the interior architecture also features a whimsical viking & gjallarhorn.
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 Exterior monument signs inspired by the angled walls and faceted plan es of the stadium’s interior
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 The north and south sides of the stadium are denoted by purple or gold numbers/markers
 Wrapped around exposed concrete columns, the signage feels integrated and intentional in the space
 Exterior rendring depicting the U.S. Bank Stadium on opening day
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