danyelle sage
art director + designer living in Chicago, IL
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Roasting Plant

 

I developed the brand identity and Communications Master Plan for Roasting Plant, a coffee company and coffeehouse chain with locations in New York City and Detroit. I developed an iconic logo design that reflects the unique process of the patented Roasting Plant JavaBot, and applied the logo to communications elements including: business card, letterhead and envelope, menus, package design, apparel, merchandise, signage and wayfinding, and storytelling graphics. The Master Plan establishes the Roasting Plant brand locally, nationally, and internationally. 

 
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