video art direction

Art and creative direction for a short video that features a beauty product tutorial.

The objective of this video is to build confidence in using and selling the Artistry Makeup Perfecting Sponge with Artistry face products including foundations, concealers, CC & BB creams. The target audience is women 25-55, focusing on Artistry selling/using IBOs.

Personality/Tone: Approachable, relatable, friendly, passionate about beauty, and credible.

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